Build a Link Building Pipeline That Does Not Break

Structure prospecting, outreach, and reporting so one person can run it — or ten.

One source of truth for prospects

Centralize domains, contacts, and status. Duplicate lists across tools create conflicting outreach and embarrassed follow-ups.

Move prospects through discovered, qualified, contacted, placed, and indexed. If a stage stalls, fix the process — do not add more rows.

Reply rate and qualified prospects per week predict results earlier than rankings alone.

SEO ProspectingMay 5, 2026·8 min read

A repeatable weekly rhythm for discovery, qualification, and handoff — without living in spreadsheets.

James Okonkwo · Outreach Strategist

OutreachMay 10, 2026·7 min read

Most outreach fails before the pitch. Here is how to shortlist sites, personalize at scale, and track what moves the needle.