Index health, outbound patterns, and freshness — beyond the headline DR number.
Important URLs should return 200 and appear in search. Volatile indexation can mean past issues or weak site health.
Recent posts should not read like a link directory. Contextual mentions signal editorial standards.
Regular publishing often means active editors — better for longevity than stale pages nobody maintains.
DR is a starting point, not a verdict. Use these checks to avoid overpriced placements and weak inventory.
Maya Chen · SEO Content Lead
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Fix conversion and crawl issues first. Links work harder when landing pages are ready.
Maya Chen · SEO Content Lead
Sustainable link growth in competitive verticals starts with editorial fit, not volume plays.
Maya Chen · SEO Content Lead
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